I’m Natalia, a Digital Product Designer and Strategist with 6+ years of experience in the B2B field.

I’m Natalia, a Digital Product Designer and Strategist with 6+ years of experience in the B2B field.

I am an independent digital product designer with a background in Computer Science based in Amsterdam, the Netherlands. I specialize in complex enterprise software, SaaS, product discovery and strategy, systems thinking and information architecture. On a lighter note, I’m a language and houseplants geek, currently learning Mandarin Chinese and resisting the urge to get a new Calathea!

Available for new opportunities starting in 2025.

B2B
SAAS

I redesigned a B2B identity verification platform, achieving 92% user adoption by enhancing task efficiency, accuracy, and user satisfaction through a targeted, user-centered approach.

B2B
SAAS

I redesigned the Document Helpdesk interface for an identity verification platform to streamline human verification processes, reduce verification times to under 2 minutes, and ensure seamless integration with the main application.

Choovit: a 0-to-1 for a Platform Connecting Businesses and Manufacturers in China

Coming soon…

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Available for new opportunities in the Netherlands or remotely starting in 2025.

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